Electricians, handymen and plumbers operate in a specific area. There is absolutely no need to think of any internet marketing campaign beyond that area. A website is imperative and so is search engine optimization. However, the optimization should be localized.
It is pointless to try and fight with other service providers who are seeking a prominent rank in other areas where one does not operate. Beyond a well-designed and fully functional website that is extensively optimized service providers should have a sustained outreach campaign that must be at play throughout the year. Here is a comprehensive guide about how to use the internet to find more clients locally.
The blog should have informative content that offers value to the target audience. The newsletter should contain relevant and contemporary information. It can simply be about latest offers or deals. It can also be about timely intervention, such as proactively dealing with seasonal problems. There should be a sustained attempt to get locals to subscribe to the newsletter and follow the blog. Both the newsletter and the blog should be synced with social network and social media profiles of the service providers.
These include classifieds or directories, review websites and pages on social networks. Many communities have their own pages on social networks. Service providers can engage with their target audience on such pages. Announcing offers on such pages or simply offer some valuable advice can get more clients. Such efforts should also be sustained throughout the year. An attempt should be made to get the people of the local community to follow the social media accounts and social network profiles of the service providers.
Electricians, handymen and plumbers can produce videos of them at work. They can have before and after photos of the works completed. All such types of multimedia content should be used for advertising purposes. People love different kinds of content, from long form articles to short lists of essentials, tips and hacks to elaborate videos explaining everything one must know. Service providers who can leverage the power of such contents will always get more clients.
The social media presence and content marketing strategy should also be localized. It is irrelevant if the viewers of videos and readers of blogs are based in another state or country. Such activities may make the content popular and one can monetize such contents but actual clients can be acquired only when locals get around to the articles or blogs, images and videos. The internet should also be used to generate referrals.